Website budget calculator
Start from the number you have, not the one an agency wants. Type your budget and see which websites fit, and in which tier.
| Project | EssentialA proven theme, adapted to your brand | CustomOriginal design and code | SignatureBrand system, motion, real craft |
|---|---|---|---|
| Landing pageOne page that sells one thing | FitsFull size (3 layouts), with room for more features, $500 – $700Open in the calculator | Best fitFull size (3 layouts), with room for more features, $1,500 – $2,000Open in the calculator | TightYour budget reaches the bottom of this range ($4,000) but not the top, so only the smallest version might fit.Check it in the calculator |
| Business websiteServices, about, work, contact | FitsFull size (25 layouts), with room for more features, $1,650 – $2,250Open in the calculator | Best fitUp to 4 page layouts, $3,500 – $5,000Open in the calculator | From $10,000 |
| Online storeProducts, cart and checkout | Best fitFull size (25 layouts), with room for more features, $2,750 – $3,750Open in the calculator | From $6,000 | From $16,000 |
| Web app or SaaSSign-in, dashboards, your own logic | Not offered | From $8,000 | From $25,000 |
Fits means the whole estimated range is inside your budget, with the features that kind of site usually has. Adding features uses some of the room for pages. After launch, hosting and a domain cost about $10–$25 a month for most sites, paid to others.
how to use it.
- Type your budget, or pick a common one.
- Read which kinds of site fit in each tier. The best fit is the highest tier your budget fully covers.
- Open any cell in the calculator to adjust pages and features, then send it to us for a fixed quote.
what it tells you.
Each cell is worked out with the same engine as our calculators: the largest version whose whole estimated range, top included, fits inside your budget.
Tight means your budget reaches the bottom of a range but not the top, so it depends on scope. We say so rather than promise it.
See what each tier includes. Capabilities and prices →
questions.
What kind of website can I get for $1,000?
At our published prices, $1,000 covers a landing page on Essential (full size). A business website on an adapted theme starts at $1,200, and an online store at $2,000.
What can I get for $5,000?
$5,000 covers a landing page on Custom (full size), business website on Custom (up to 4 layouts), online store on Essential (full size), at our published prices.
What can I get for $10,000?
$10,000 covers a landing page on Signature (full size), business website on Custom (full size), online store on Custom (up to 14 layouts), at our published prices.
How should I set a website budget?
Start from what the site must do for the business: the leads or sales it should bring in a year. Spend enough to do that one job well, keep a share for content and photos, and budget for running costs after launch. A smaller site done well beats a bigger one done badly.
Why does a bigger budget not always mean a higher tier?
Tiers are about how the site is designed: an adapted theme, original design, or a brand system with motion. A bigger budget can buy a larger site on the same tier instead. The planner shows both, so you can choose which matters more.