Zesty

Zesty, a fashion-forward brand in Pakistan, engaged Devignity to build their Shopify-based e-commerce store from the ground up. The project ran over 7 weeks, during which our team managed everything from initial account configuration to post-launch readiness. We handled inventory and product setup, structured collections, and integrated essential Shopify plugins for order tracking, delivery, and performance optimization.

Alongside the development, Devignity handled all graphic design and product imagery. This included designing banners, promotional assets, and advertisements using Photoshop and Illustrator, as well as professionally editing product photos for clean, consistent presentation across the storefront.

Zesty required several custom functionalities that were developed using Shopify’s Liquid templating system. Though we initially recommended using Hydrogen for greater flexibility, the client preferred the default customization panel so they could manage their storefront independently. Our team adapted accordingly and implemented the required features within these parameters.

One of the major deliverables was a highly responsive, app-like mobile layout. The client prioritized a native-feeling mobile experience, which required detailed attention to layout, animations, and interaction design.

Zesty’s product categories included:

• KARANDI
• MUMMY & ME WINTER VIBES
• MUMMY & ME WINTER 22
• FASHION JEWELRY

Despite some limitations within Shopify’s customization ecosystem, the Devignity team delivered a high-performance, visually engaging store. The client was extremely pleased with the final outcome and the website was launched on time.