A fully customized Shopify-based e-commerce solution for Zesty, a Pakistani fashion brand. Devignity managed setup, product configuration, plugin integration, custom graphics, and developed a mobile-optimized interface mimicking a native app experience.
Zesty, a fashion-forward brand in Pakistan, engaged Devignity to build their Shopify-based e-commerce store from the ground up. The project ran over 7 weeks, during which our team managed everything from initial account configuration to post-launch readiness. We handled inventory and product setup, structured collections, and integrated essential Shopify plugins for order tracking, delivery, and performance optimization.
Alongside the development, Devignity handled all graphic design and product imagery. This included designing banners, promotional assets, and advertisements using Photoshop and Illustrator, as well as professionally editing product photos for clean, consistent presentation across the storefront.
Zesty required several custom functionalities that were developed using Shopify’s Liquid templating system. Though we initially recommended using Hydrogen for greater flexibility, the client preferred the default customization panel so they could manage their storefront independently. Our team adapted accordingly and implemented the required features within these parameters.
One of the major deliverables was a highly responsive, app-like mobile layout. The client prioritized a native-feeling mobile experience, which required detailed attention to layout, animations, and interaction design.
Zesty’s product categories included:
Despite some limitations within Shopify’s customization ecosystem, the Devignity team delivered a high-performance, visually engaging store. The client was extremely pleased with the final outcome and the website was launched on time.
Implementing custom features using Shopify’s Liquid language, creating an app-like mobile UI, and producing all visual assets including product and promotional graphics.
Built and customized Shopify storefront with Liquid, designed graphics and edited photos using Photoshop/Illustrator, and delivered a responsive mobile-first layout.
Launched successfully with a refined mobile UI and complete branding. Client was highly satisfied with both functionality and design.
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